versatile writer with fresh skills developing great experiences
I spent the first ten years of my career at advertising agencies and the next ten directing creative from the client-side. Today, I use my experience to help a variety of clients develop marketing plans, websites, emails, brochures, social media, ebooks, presentations and more. Beyond brilliant writing, my superpowers include empathy, design-thinking and the ability to translate complex information into compelling strategies.
My passion is helping people see the world in a new, more nuanced way. That might mean showing them how to thrive with a chronic pain condition through my pain support group. Or showing others how to see life through a more compassionate lens with the help of traumatic brain injury patients. Or enlightening them to the plight of others with a timely ebook.
I have a deep, all-encompassing curiosity about the world and how it works. I'm interested in the designs destined to become the building blocks of our future society: neuroscience, artificial intelligence, biohacking, healthcare apps and medical devices. Among so many other things.
Some other career highlights include:
Launching a restaurant chain in the Rockies (Tortilla Wraps).
Founding and operating a youth advertising agency in Detroit (Creative Front).
Designing, developing and opening three mental health rehabilitation facilities (Life Skills Village).
Writing a birthday roast for a local celeb (I'm sworn to secrecy about the candidate's identity, but it was hilarious, even if I say so myself).
Ghostwriting editorials for small business owners, doctors and even a politician.
Published numerous articles, short stories and poetry.
Besides work, the majority of my time is spent enjoying life with my wife, two insane puppies and a cat testing the boundaries of the nine lives theory. I can usually be found reading or writing something.
1/20 - Present
June 2009 - August 2019
January 2008 - February 2009
May 2006 - January 2009
February 2003 - May 2006
February 1998 -
September 2000 - February 2003
August 1997 - February 1998
Freelance Writer + Marketing Consultant
Write, edit and manage content for a wide variety of marketing channels including websites, blogs, articles, white papers, social media, video, email, e-books, memes, infographics, brochures, and presentations.
Pen messaging consistent with brand guidelines, tone, and voice.
Collaborate and brainstorm with designers, strategists, ux/ui teams, subject matter experts, researchers and creative directors
Develop innovative ideas to transform complex information and concepts into compelling audience experiences and copy
Clients include: AoideMagazine.com, Creative Circle, Health-Action.org, The Lobb Law Firm, Mondolez International, Voyage Advisory, Beaver Log Homes and Bed, Bath & Beyond.
Life Skills Village Center for Brain Injury Rehabilitation
Chief Marketing Officer
Quarterbacked the development of marketing and advertising communication projects including corporate websites, sales tools, presentations, marketing collateral, content development, social media, and corporate communications.
Developing and maintained brand identity, design system, tonality, and voice
Launched and maintained lead generation system, email campaigns, personalization, and marketing funnels
Chaired ideation and strategic planning executive meetings to ensure marketing and business development objectives were on-track.
Built a highly effective team of marketing, sales and creative professionals
Captured brand loyalty and trust by creating and nurturing relationships with affiliated providers and delivering on the company’s promise of a positive, therapeutic client experience
Defined key metrics and track progress, both quantitative and qualitative, and ROI for marketing, sales and business development programs.
Google Professional UX Design Certificate
Portfolio Development Classes included:
Foundations of User Experience Design
Start the UX Design Process: Empathize, Define and Ideate
Build Wireframes and Low Fidelity Prototypes
Conduct UX Research and Test Early Concepts
Create High Fidelity Designs and Prototypes in Figma
Responsive Web Design in Adobe XD
Design a User Experience for Social Good
Content Strategy for Professionals Certificate
Ensuring Your Content's Impact
Expanding Your Content’s Reach
Senior Writer (e-commerce)
• Served on advertising agency search committee: managed initial selection, RFP process, negotiating contract and compensation for creative development of new brands including research, strategy and production of broadcast, public relations, digital and guerrilla campaigns.
• Created, communicated and enforced brand standards and practices across all media platforms while converting employees into equally savvy brand evangelists.
• Initiated monthly promotions, sweepstakes, sponsorships and sales initiatives.
• Launched and maintained WordPress blog and other social networking platforms.
• Clients included: Volkswagen of America, Holiday Inn, Flagstar Bank,
Entertainment Publications, Bikram Yoga, Erhard BMW & Land Rover Dealer Group
and Robertson Brothers Community Builders among others.
• Launched Volkswagen GTI and Passat Wagon at the 2006 North American International Auto Show via Music Bar, PowerSlide Simulator and Podcasts.
• Authored and produced first podcasts/RSS feeds for Volkswagen
J. Walter Thompson USA
Senior Writer-Producer/Creative Supervisor
Detroit + Denver
Supervised broadcast writer/art director teams with partner on numerous regional Ford Dealer accounts.
Writing and producing broadcast scripts and commercials
Developed national broadcast campaigns for new vehicle launches including: 1999 Ford Focus, 2004 Ford F150, 2004 Ford SuperDuty, 2004 Ford Mustang, 2005 Ford GT and 2005 Ford FreeStyle.
Creative Front Advertising: Creative Director/Owner
• Launched full-service, youth advertising agency composed of 40 advertising majors from Michigan State University and College of Creative Studies.
• Pitched and managed projects for clients, including the Air Force Reserve, Diagnostics Online, L’Oréal, DTE Energy, Kowalski, Wyeth Pharmaceuticals, Quill Communications, Function Post Production and Zany’s New York Apartment Guides.
Clients: HoneyBaked Ham, President Tuxedo, Guardian Glass, Angotti’s Ice Cream + Environ Recycling
Bachelor of Arts
University of Colorado
sports and entertainment
food and beverage
the armed services (air force reserve)